Thanks To The Community Storyland Earns $62.7K Over Labor Day Weekend

Thanks To The Community Storyland Earns $62.7K Over Labor Day Weekend

Fresno’s Storyland reopened to large crowds over Labor Day weekend, generating $62,782 in total revenue.

The children’s park officially reopened on Sept. 4 after six months of renovations and upgrades including fresh paint, new landscaping, ADA-compliant walkways, and renovated restrooms.

Storyland saw 5,756 paid admissions over the holiday weekend as families were greeted by fairytale characters, face-painting artists, songs, dance, food and drinks. A special adults only “Happily Ever After Party” also helped draw nearly 712 community supporters.

“We were hoping that our efforts these past months would be well received by the community,” said Scott Miller, chair of the Storyland/Playland board. “The outpouring of support surpassed even our wildest hopes and dreams. The number of people who came out to support the park this last weekend is a statement made by the community that reinforces how important Storyland is to our children and families.”

Storyland admission prices will remain the same — $5 for adults, $3.50 for children and $4 for seniors —as the park remains open and the board continues to fundraise for future improvement projects such as the reopening of the adjacent sister park Playland, which is expected to reopen by April 2016.

The two closed their gates earlier this year due to lack of funding. At the time, the board estimated it needed $850,000 to reopen both Storyland and Playland.

Since the goal was announced, individual donors have given nearly $500,000, with an additional $200,000 matching gift from the Dan R. Martin Family Foundation

Fresno Storyland
890 W. Belmont Avenue, Fresno, CA 93728
Get Directions · 559.486.2124